ΔΕΙΤΕ ΜΑΖΕΜΕΝΑ ΤΑ ΚΑΛΥΤΕΡΑ ΒΙΝΤΕΟΣ ΤΗΣ ΗΜΕΡΑΣ ΣΤΟ TOPIGADI.EU

Στην έρευνα που διεξήχθη από τις 8 έως τις 13 Οκτωβρίου συμμετείχαν 1.103 πιθανοί ψηφοφόροι (48% άνδρες, 52% γυναίκες) στις Ηνωμένες Πολιτείες Αμερικής από τις 8 έως τις 13 Οκτωβρίου.

Οι ερευνητές ζήτησαν από τους ψηφοφόρους να προσδιορίσουν ποιων προσωπικοτήτων τη γνώμη εμπιστεύονται περισσότερο, καθώς και να αναφέρουν σε ποια τα ζητήματα θα ήθελαν να αναφέρονται οι διασημότητες, όπως η COVID-19, η φυλετική δικαιοσύνη, η υγειονομική περίθαλψη, η αλλαγή του κλίματος, τα δικαιώματα των γυναικών, η ισότητα εισοδήματος και η ισότητα της LGBTQ κοινότητας.

Δείτε αυτή τη δημοσίευση στο Instagram.

One person can make a difference!! You don’t need to be a ⭐️ to have a voice. It starts with us! 🗣✊🏾 #MoreThanAVote @nike

Η δημοσίευση κοινοποιήθηκε από το χρήστη LeBron James (@kingjames) στις 23 Οκτ, 2020 στις 8:28 μμ PDT

Συνολικά, το 12% των ψηφοφόρων ανέφερε ότι ένας εκπρόσωπος του ψυχαγωγικού τομέα ή ένας αθλητής επηρέασε τη σκέψη τους σχετικά με τις εκλογές. Η επιρροή είναι υψηλότερη μεταξύ των Μαύρων ψηφοφόρων (28%), των Ισπανών / Λατίνων ψηφοφόρων (20%), της LGBTQ κοινότητας (17%) και των Gen Z και Millennials (17% κάθε ηλικιακή ομάδα). Όσον αφορά τους ψηφοφόρους κομμάτων, οι ψηφοφόροι του Δημοκρατικού Κόμματος είναι πιο πιθανό να επηρεαστούν περισσότερο από αθλητές ή εκπροσώπους του ψυχαγωγικού τομέα σε σύγκριση με τους Ρεπουμπλικάνους ψηφοφόρους με ποσοστά 17% και 9% αντίστοιχα.

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Από τους Αμερικανούς ψηφοφόρους γενικά, το 36% είπε ότι ο LeBron James έχει κάνει τα περισσότερα για να ευαισθητοποιήσει και να παρακινήσει τους πολίτες σχετικά με τις εκλογές. Η Τέιλορ Σουίφτ ήρθε δεύτερη με το 13% των ερωτηθέντων να θεωρεί ότι έχει κάνει τα περισσότερα για να ευαισθητοποιήσει και να ενθαρρύνει τους πολίτες να ψηφίσουν. Ακολουθούν οι Oprah Winfrey με 9%, ο Dwayne Johnson με 6%, οι Cardi B., Beyonce και Colin Kaepernick.

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Ο LeBron James (σε ποσοστό 22%), η Taylor Swift (18%), οι Beyoncé και Cardi B (8%) όλοι επηρέασαν τους ψηφοφόρους της Gen Z. Η θετική επιρροή που άσκησε η Taylor Swift στους ψηφοφόρους έρχεται κατά τη διάρκεια μιας χρονιάς που η τραγουδίστρια-τραγουδοποιός χρησιμοποιεί με συνέπεια την επιρροή που ασκεί (87,3 εκατ. ακόλουθους στο Twitter) για να μιλήσει για πολιτικά ζητήματα.

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Απαντώντας στο ερώτημα ποια είναι η προσωπικότητα της οποίας την άποψη εμπιστεύονται περισσότερο για πολιτικά ή κοινωνικά ζητήματα στην Αμερική, ο Tom Hanks ήρθε πρώτος μεταξύ των ψηφοφόρων όλων των ηλικιών με ποσοστό 49%. Τον ακολουθεί στενά ο Dwayne Johnson με 45%, η Oprah Winfrey με 38% και ο LeBron James με το 32%.

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Τα ποσοστά είναι περίπου ίδια όταν απαντούν οι ψηφοφόροι του Δημοκρατικού Κόμματος, η Winfrey είναι στην πρώτη θέση με 55%, ακολουθούμενη από τους Hanks με 53%, Johnson με 47% και James με 44%. Οι ψηφοφόροι της Gen Z απαντώντας στην ίδια ερώτηση δηλώνουν ότι θεωρούν την τραγουδίστρια – ηθοποιό Zendaya την προσωπικότητα με τις πιο αξιόπιστες απόψεις με 59% και ακολουθούν η Beyonce με 56%, o Jonhson με 51%, ο James με 43%, η Oprah Winfrey με 40% και ο John Legend με 40%. Οι μαύροι ψηφοφόροι εμπιστεύονται περισσότερο τον LeBron James σε ποσοστό 67%, τη Winfrey σε ποσοστό 55%, τον Colin Kaepernick σε ποσοστό 54% και τον Legend σε ποσοστό 53%. Οι ψηφοφόροι της LGBTQ κοινότητας θεωρούν πιο αξιόπιστες τις απόψεις της Lady Gaga (45%) και ακολουθούν οι Winfrey (43%), Dwayne Johnson (37%) και Beyoncé (36 %).

Ο LeBron James δήλωσε ότι η προσέλκυση των Μαύρων ψηφοφόρων ήταν ο κύριος στόχος του όσο πλησιάζει η εκλογική μάχη. Σε άρθρο των New York Times, ο σούπερ σταρ των Los Angeles Lakers είπε ότι θα επικεντρωθεί στην οργάνωση για τα δικαιώματα ψήφου «More Than a Vote» για την καταπολέμηση του συστημικού ρατσισμού στις κάλπες.

Η έρευνα έδειξε επίσης ότι οι θαυμαστές συγκεκριμένων καλλιτεχνών ενέκριναν τις ομιλίες τους για το θέμα των εκλογών: Lizzo (74%), Cardi B (73%), Billie Eilish (70%), Beyoncé (67%) και Ariana Grande (63%). Η πρόωρη προσέλευση του Leonardo DiCaprio στις κάλπες και η σχετική δημοσίευση στα μέσα κοινωνικής δικτύωσης αποδείχθηκε το πιο «εντυπωσιακό» για τους οπαδούς περιεχόμενο που σχετίζεται με τις εκλογές.

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Εντύπωση προκάλεσαν και αντίστοιχες αναρτήσεις των Beyoncé, Dwayne Johnson, Kerry Washington και LeBron James. Η πρόωρη ψηφοφορία από τη Beyoncé την 1η Οκτωβρίου και η ανάρτηση στο Instagram που μοιράστηκε με τα 155 εκατομμύρια ακόλουθούς της αποδείχτηκε η πιο επιδραστική μεταξύ των ψηφοφόρων της Gen Z με το 80% να απαντά ότι ενθαρρύνθηκαν να ψηφίσουν.

Οι συμμετέχοντες στην έρευνα ρωτήθηκαν επίσης ποιος «πράττει το σωστό» σε θέματα όπως η συμμετοχή στις εκλογές, η COVID-19, η φυλετική δικαιοσύνη και η αλλαγή του κλίματος. Σε κάθε κατηγορία, ο Joe Biden είναι στην κορυφή και ακολουθείται στενά από διασημότητες σε κάθε κατηγορία εκτός από την κλιματική αλλαγή.

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